Five SWOT analysis definition English for Occupation

(1)

SWOT ANALYSIS, otherwise described as an opportunity/issue analysis ,is a widely used tool for structuring the information that may be gatherd during and audit exercise. It encourages managers to summarize the position in terms of

      Strenghts

      Weaknessess

      Opportunities

      Threats

Strengths and weaknesses focus on the present and past, and summarize ‘where we are now’.

Opportunities and threats encourage consideration of the present and the future, taking a more forward, outward-looking view of future strategic directions. They may summarize such as  “where we want to be’, or ‘where we could be if we pursued certain courses of action’.

The gap between strenghts and weaknesses, and oppurtunities and threats represent ‘what we have to do get there’ and needs to be filled by managerial imagination, inspiration and leadership.

SWOT analysis may be couducted intially in the marketing audit and analysis stage, but reflection on marketing opportunities is intimately associated with the development or review of marketing objective. SWOT analysis can be used at various stage in the marketing planning cycle and is a particulary useful tool in workshops, where it encourages a shared understanding of the organization’s successes and failures and it futures.

Resource; INFORMATION MARKETING, editon 2001, by Jennifer Rowley.

(2)

SWOT Analysis – A method of analyzing an organization’s competitive situation that involves assessing organizational Strength, Weaknesses, and as well as environmental Opportunities and Threats.

The SWOT analysis provides information that is capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.

Strengths

ü  Aids coordination of goals and plan

ü  Helps clarify priorities and expectations

ü  Facilitates vertical and horizontal communication

ü  Fosters employee motivation

Weaknesses

ü  Tends to falter without strong continual commitment from top management

ü  Necessitates considerable training of managers

ü  Can be misused as a disciplinary device

ü  May cause overemphasis of quantitative goals

Souce: Principle of Maritime Management, by Pn. Roszita Mohd Sha’ari.

(3)

SWOT- stands for S-strengths, W-weaknesses,O- opportunities, and T- threats. The analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy.

Strengths and weaknesses are an internal organization’s controllable activities that are performed especially well or poorly. The organization arise in the management, marketing, operation, research and development. Organizations strive to pursue strategies that capitalize on internal strengths and eliminate internal weaknesses.

Strengths and weaknesses are determined relative to competitors. Relative deficiency or superiority is important information. Also, strengths and weaknesses can be determined by elements of being rather than performance and objectives.

Internal factors can be determined in a number of ways, including computing rations, measuring performance, and comparing to past periods and industry averages. Various type of surveys also can be developed and administered to examine internal factor such as employee morale, production efficiency, advertising effectiveness, and customer loyalty.

Opportunities and threats are largely beyond the control of a single organization-thus the word external. External refer to economic, social, culture, demographic, environmental, political, legal, government, technological and competitive trends and event that could significantly benefit or harm an organization in the future.

Source: Strategic Management Concepts and cases, Twelfth Edition, Pearson International Edition by Fred R. David

(4)

A SWOT (strengths,weaknesses,opportunities, threats) analysis is an analysis that defines strategic options by linking strenghts and weakness on the one hand and opportunities and threats on the other hand. SWOT analysis therefore is defferent from the external and internal analysis that are being completed. Both of those analyses combined may be designated as the situation analysis. The results of the situation analysis represent the “input” into the SWOT analysis.

Source:  STRATEGIC MARKETING AN APPLIED PERSPECTIVE by KAREL JAN ALSEM.

(5)

The SWOT analysis is critical in summarizing key strength and weaknesses, as well as oppotunities and threats. It is important in this process that there be strong linkage between the situation analysis and the SWOT analysis. These must be interconnected, not separate and distinct, parts of the market planning process.

Source: MARKET-BASED MANAGEMENT STRATEGIES GROWING CUSTOMER VALUE AND PROFITABILITY, third Edition by Roger J.Best.